![]() The step-by-step process of identifying which of the 19 marketing channels will help you gain traction.How to apply the “Bullseye Framework” that will enable you to achieve explosive customer growth.The concept of “traction” as a buzzword in business, marketing and growth hacking.How Gabriel Weinberg initially tested whether there’s a demand for a service like DuckDuckGo even amid the market dominance of colossal search engines like Google and Bing.Whether by attracting additional funding, reeling more profits, or testing the viability of a new product, traction will help you scale your business to the next level. ![]() You also need to send that message through the right channel. What does it take to keep your business sustainable? You need to have a message that resonates with a niche audience and keeps them in hyper-engaged mode. So Gabriel will also share how his team iterated DuckDuckGo multiple times to consistently gain traction. But in the digital economy, having a useful product won’t take you very far. In this talk, Gabriel will share the story of how he discovered and addressed a specific pain point among search engine users and leveraged the solution as the core offering of his business. The Philadelphia-based entrepreneur recounted his experiences in a book entitled Traction: How Any Startup Can Achieve Explosive Customer Growth. The company grew from an informal launch on a community website into a popular search engine option on Firefox and Safari, with more than 3 billion searches processed in 2015 and millions of dollars in revenues. Gabriel co-founded the search engine upstart DuckDuckGo in 2008 to provide a Google alternative that doesn’t invade your privacy. Gabriel Weinberg, a millennial entrepreneur who achieved the unthinkable feat of challenging Google at its own game - and surviving - will show you how. Without it, a brand will easily lose market share and eventually implode with a whimper.
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